Fly Tyer is owned by MCC Magazines, LLC (Morris Communications Company) of Augusta, GA. It was relaunched in the summer of 1995 as a quarterly in its original fly-tying-only format, with a goal to eventually achieve a circulation of 30,000. Readers immediately recognized that Fly Tyer offered more accurate, easy-to-follow, step-by-step tying instructions than any other publication in the marketplace. They also found well-written articles about history and fly-tying tools, materials and new patterns. As a result, circulation has rapidly risen to more than 44,000. Fly Tyer is now the fourth largest fly-fishing magazine in North America. It appeals not only to novice fly tyers, but to the most experienced as well.