CIRCULATIONinfo

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Circulation
Direct Mail/Controlled¹ 14,500
Paid Subscribers 600
Newsstand 6,000
ASID Members 800
IIDA – Region 6 1,000
AIA (DFW Members) 1,700
Certified Master Builders 100
Local Home Design Retailers 300
Total 25,000
Bonus: Dallas Market Center 1,000
Bonus distribution during January and June markets

¹Dallas Home Design is direct mailed to named individuals in selected homes in the areas most affluent and prestigious zip codes, including existing and new homeowners² (who have a high propensity to spend for design and furnishings). Primary focus is women 28-54. Selections are based on key demographic and psychographic profiles (including household income and home value). Portions of direct mailed selections are changed each month to ensure the publication continually reaches news readers, thereby increasing the total number of non-duplicated readers reached by advetisers running multiple insertions.

²New homeowners: Each issue of Dallas Home Design is mailed to individuals in the Dallas metro area who have purchased a new home valued at $600,000 or more in the last 90 days. This list is updated for each issue, and copies are addressed to named individuals.

Zipcodes selected include:
  • 75205 Highland Park/University Park
  • 75093 West Plano
  • 76092 Southlake
  • 75229 Old Preston Hollow
  • 75225 Preston Hollow
  • 75077 Highland Village/Flower Mound
  • 75024 West Plano
  • 75034 Frisco
  • 76034 Colleyville
  • 75022, 27 & 28 Flower Mound
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